A flawed challenge

January 21, 2009

The Government said that BC’s slogan, The Best Place on Earth, is “a kind of challenge”:

… the words can be seen as a kind of challenge to come up with solutions so that we can be the best.

The challenge is: to come up with solutions so that BC can be the best place on Earth. The goal, therefore, is for British Columbia to be the best place on Earth.

Wow.

Let’s pretend, for a couple of minutes, that that is not literally absurd. Let’s consider this goal. Is this goal effective? First, what is an effective goal? An effective goal is a S.M.A.R.T. goal:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Specifics are necessary because we must know what we are trying to achieve. Measurability is necessary because we must have means to determine whether we are on course to achieving the goal. Achievability is necessary because a goal is self-evidently useless if it cannot be attained or accomplished. Relevance is necessary because a goal must make contextual sense. Time-boundedness is necessary because without it, an objective is technically still on track even if it hasn’t been achieved in a billion years.

So, now we know what an effective goal is — it’s a SMART goal. Let’s put The Best Place on Earth goal to the test.

  • Specific – NO – What is the meaning of “best”? Best on what grounds? All grounds?
  • Measurable – NO – For instance, how do you measure beauty or culture?
  • Achievable – NO – Is it possible to have less flaws than all other “places” on Earth?
  • Relevant – PARTLY – But it’s an insubstantial attempt at trying to improve a place.
  • Time-bound – NO – I haven’t heard of any milestones… 2010 perhaps? 2100? 9999?

If just ONE of the SMART goal criteria are not met, the goal is not a good one. Based on the above analysis, it can therefore be said that the goal, the “kind of challenge”, of trying to be the best place on Earth is flawed.

If you disagree with BC’s slogan, The Best Place on Earth, please sign the petition asking for it to be changed:

http://www.petitiononline.com/bcslogan/

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